|Brand Visibility Driven By Organic SEO|
For the most part, social media is an SEO wasteland, the main reason why is due to the wealth of sensitive information that sites like Facebook and Google Plus contain. Due to the possible risk, many constrain they privacy settings, which then makes that information "virtually" invisible to search engines.
One way I like to explain this concept is for website owners to picture their company's website at the middle of a wagon wheel. There may be numerous spokes liking your business with different websites and services, but everything should be linked back to the hub of the wheel. In terms of effectively telling a consistent story about your brand, then the hub is where the story canon resides.